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ABOUT PUSH CHANNEL
A push notification is an informative browser-based notification that comes to the user's phone. Mobile push notifications are displayed as a pop-up window, which is available both on the smartphone's lock screen and in the notification manager.
PUSH messaging can significantly reduce the cost of sending service, transactional and promotional messages to audiences who have installed your mobile app on the Apple or Android platforms. For subscribers who don't have your app installed, cascading through the Smart Delivery platform is possible. The extensive use of content in newsletters lets you capture users' attention better and increase the number of clicks on the newsletter.
PUSH in numbers
1000
Characters per message
0,1 rub
message price
Advantages of the PUSH channel
Rich content
Ability to use images, links, and buttons in your messages.
Branding
Sending comes from the official company app.
Cheaper than SMS
You will be charged as little as 0.10 roubles per message delivered.
Delivery report
Our solution is one of the few that allows you to receive delivery status and use it to cascade your mailings.
Data substitution option
Push notifications mailing with variable and data insertion options.
PUSH platform capabilities
PROTOCOL SUPPORT
Sending messages via SMPP or HTTP/HTTPS is possible.
SUBSCRIBER'S LOCAL TIME
It is possible to deliver messages based on the subscriber's local time
BASE SEGMENTATION AND GEO-TARGETING
Storing subscriber bases in your account by group
TEMPLATES AND DATA SUBSTITUTION
Automatic variable substitution: subscribers' names, order amount, and loyalty card number in PUSH mailing.
TRAFFIC SPLITTING
Traffic can be split by subaccounts (divisions, departments) with separate accounting for each subaccount.
HIGH THROUGHPUT
Inform your customers in time, without stopping during rush hours, at a rate of 6000 messages per second
Ways of using PUSH
Advertisements
Sending promotional messages with information about promotions, discounts with pictures and buttons
Service
Sending service messages on behalf of the official company mobile app
Notification of new goods, discounts, promotions
"Forgotten bin" reminder.
Order status notification
In progress order notification
Stages in connecting new clients
01
CONTRACT CONCLUSION
Conclusion of a formal contract for the provision of services
02
INTEGRATION
Technical integration with the SMS Traffic platform
03
TESTING
Testing sending messages to all operators
PUSH SDK
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